OUR DATA

the information we collect, every day, from all of our app users

Purchasing data

both e-commerce and bricks & mortar purchasing data continuously collected across all retail verticals at product level.

e-commerce purchasing collected through e-receipt forwarding and bricks & mortar through till receipts images submitted by users.

All TV adverts that our users have been exposed to. Adverts classified with film code, advertiser and agency.

Users passively share data collected through mobile audio content recognition. All advert exposures captured and matched on a daily basis.

All webpages visited and search terms used.

Harnessing the accessibility function in the mobile device users passively share all their web activity.

Digital ad exposure on Social Media platforms and search engines

Harnessing the accessibility function in the mobile device users passively share all the digital adverts they have been exposed to.

Location captured at regular intervals and when moving.

Harnessing the GPS function in the mobile device users passively share their location.

Viewed content across AVOD and BVOD platforms updated daily.

Using account linking users passively share the AVOD and BVOD content they watch across devices..

Standard demography and ad-hoc collection of attitudes, sentiment and behaviour.

In-app surveys with excellent response rates (over 90%)