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we fundamentally believe that the data we collect should be provided to clients in the purest manner possible.

thus, in stark contrast to existing suppliers in the market today, we will not fix data to retailer, category, or brand targets.

panel weighting

why does it matter...? press play below...


are you basing your decisions
on misleading or incorrect insights?

simantea has  two huge benefits;

you can rely on the behavioural data to genuinely explain the data trends. 

we don't need to wait for other data sources to fix our data trends so we can release the latest data every day.

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