SeedLegals Start Up Awards 2026
We’re thrilled that Simantea has been shortlisted in the Soonicorn category at the SeedLegals Startup Awards 2026, which celebrates the UK’s fastest-growing startups and scale-ups – businesses with the traction, strategy and vision to become the next big industry disruptor. Our inclusion on the shortlist reflects the strong momentum we’ve built over the past two years, creating a single-source panel which links real ad exposure to real purchase behaviour, giving a clear view of what actually drives people to buy. The SeedLegals Startup Awards celebrate the founders, startups and investors shaping the UK’s entrepreneurial landscape. This year’s winners will be revealed at an awards evening at Shoreditch Town Hall, London, on 15 October 2026. “Being shortlisted in the Soonicorn category is a brilliant recognition of the progress we’ve made this year,” said Pete East, CEO and co-founder of Simantea. “We set out to build a single-source panel that gives real clarity on what actually drives purchase behaviour, and to be recognised alongside some of the UK’s most promising scale-ups is testament to the hard work of the whole team. There’s a lot more to come.”
Simantea joins Fifty5Blue
We’re joining Fifty5Blue to advance our ambition to connect audiences with outcomes. Our consumer panels, technology and purchase data help connect media exposure with real-world behaviour. Combined with Fifty5Blue’s measurement expertise and international reach, they create new opportunities to develop the next generation of measurement and effectiveness solutions.
SeedLegals Start Up Awards 2026
We’re thrilled that Simantea has been shortlisted in the Soonicorn category at the SeedLegals Startup Awards 2026, which celebrates the UK’s fastest-growing startups and scale-ups – businesses with the traction, strategy and vision to become the next big industry disruptor. Our inclusion on the shortlist reflects the strong momentum we’ve built over the past two years, creating a single-source panel which links real ad exposure to real purchase behaviour, giving a clear view of what actually drives people to buy. The SeedLegals Startup Awards celebrate the founders, startups and investors shaping the UK’s entrepreneurial landscape. This year’s winners will be revealed at an awards evening at Shoreditch Town Hall, London, on 15 October 2026. “Being shortlisted in the Soonicorn category is a brilliant recognition of the progress we’ve made this year,” said Pete East, CEO and co-founder of Simantea. “We set out to build a single-source panel that gives real clarity on what actually drives purchase behaviour, and to be recognised alongside some of the UK’s most promising scale-ups is testament to the hard work of the whole team. There’s a lot more to come.”
Simantea selected for CIMM’s Startup Program
Simantea is proud to announce its selection into the Coalition for Innovative Media Measurement (CIMM) 2026 Startup Program, joining five other early-stage companies driving advancements in measurement, metrics, and data practices across the media and advertising ecosystem. “We’re honoured to be included in CIMM’s first-ever Startup Program cohort,” said Pete East, Founder and CEO of Simantea. “We’re excited to contribute our single-source data capabilities to the industry-wide pursuit of transparency, accuracy, and better understanding of advertising outcomes and consumer behaviour’ “Across the applicant pool, we saw companies deeply focused on solving real industry needs with privacy-forward, data-driven solutions,” said Evan Cohen, SVP, Projects and Strategic Initiatives at CIMM. “These companies demonstrate the depth and rigor of innovation currently underway in measurement, currency, and effectiveness.”
Tech South West Awards 2025 Finalist
Simantea has been shortlisted for Best Startup at the Tech South West Awards 2025 and we’re absolutely thrilled! This highlights the incredible work of our team and the exciting journey we’re on to transform the future of consumer intelligence, right here in the South West. Our Clear! app, captures real purchase and media behaviour through receipts, metering and audio recognition, with full user consent. Big thanks to Tech South West - bring on the awards night!
Laura Piper joins as Strategic Partnerships Director
Laura has joined us to further develop our strategic partnerships, branding and panel operations. Laura has over 20 years’ experience at TRP Research, most recently as Operations Director. Her experience includes setting up and developing TRP’s Measurement Panels offer.
Streaming services
We're excited to announce that SVOD and BVOD viewing data is now part of the insights that we capture through the Clear! app - joining the dots alongside purchase behaviour, ad exposure, location, web and app usage. This means an even more comprehensive 360d view of real-world consumer behaviour - empowering our partners with deeper, richer insights.
UK live launch
We are hugely proud and excited to announce that we are LIVE in the UK with our first panel harnessing the Clear! app. A truly single source panel passively collecting BOTH broadcast and digital ad exposure data PLUS web search, app usage, location ALONGSIDE purchasing both off and on-line. If you would like to talk to us about harnessing this incredible dataset please get in contact, we would love to chat...
A conversation with Finn Raben
Simantea co-founders Luis Simoes & Pete East chat with Finn Raben (ex ESOMAR Director General) about the business plans to bring real change to the industry...
Single source purchase and ad exposure
Simantea ltd is delighted to partner with TRP Research in developing a unique and innovative solution to collect actual TV/VOD ad exposure alongside purchase behaviour. Simantea will integrate TRP’s audio listening and ad recognition capability (TRP Helix) into it's purchase data collection app (Clear!) to generate single source data for consumer retail purchases and TV ad campaign exposure. David Raybould, TRP’s CEO and a founder of Simantea said: “It’s exciting that TRP and simantea are partnering to create something genuinely new and innovative, we’re excited by the prospect of using TRP’s key skills and capabilities in a new market sector. The addition of media data to the simantea offer strengthens the client proposition by generating significantly more utility"