top of page



fueling our ambition 

we are thrilled to announce two new partnerships that will fuel Simantea’s ambitious plans to launch next-generation single source panels in the UK, Germany, and France. Joining us as advisors include, Jeff Krentz a highly respected strategy & corporate development expert and former senior executive at Kantar, and Wilson Sonsini Goodrich & Rosati a leading global law firm renowned for their work with some of the biggest names in technology and life sciences. Jeff Krentz brings a wealth of relevant experience having led over 100 M&A transactions totalling over $10bn including the sale of Kantar to Bain Capital and the acquisitions of TNS and Numerator. His extensive background in both raising and deploying capital will be crucial as we seek investment to support our European launch. Wilson Sonsini, a premier corporate law firm with a stellar track record in assisting both leading technology companies as well as start-ups, will provide the necessary strategic and legal support as we launch our first institutional investment round. We are delighted that the relationship will be led by Richard Goold, a partner in the London office, who has advised on numerous M&A and funding transactions. This collaboration is a pivotal step as we bring our next-generation single source panels to market. By combining Jeff’s strategic vision alongside Wilson Sonsini’s legal experience with entrepreneurial tech companies, we look forward to announcing later this year the investment required to drive our plans forward.

Screenshot 2023-12-27 at 15.17.19.png

a conversation with Finn Raben

simantea co-founders Luis Simoes & Pete East chat with Finn Raben (ex ESOMAR Director General) about the business plans to bring real change to the industry...

Screenshot 2023-11-30 at 15.14.02.png

single source purchase and ad exposure

simantea ltd is delighted to partner with TRP Research in developing a unique and innovative solution to collect actual TV/VOD ad exposure alongside purchase behaviour. simantea will integrate TRP’s audio listening and ad recognition capability (TRP Helix) into it's purchase data collection app (Clear!) to generate single source data for consumer retail purchases and TV ad campaign exposure. David Raybould, TRP’s CEO and a founder of Simantea said: “It’s exciting that TRP and simantea are partnering to create something genuinely new and innovative, we’re excited by the prospect of using TRP’s key skills and capabilities in a new market sector. The addition of media data to the simantea offer strengthens the client proposition by generating significantly more utility"

bottom of page