Simantea was founded with a shared goal to help brands and retailers better measure, understand and leverage actual consumer and media behaviour data.
Fairly rewarding participating consumers to get better, more complete data is the secret ingredient.
Together we have over 100 years experience in the sector and we maintain a huge passion for the industry.
Pete East
Pete East - Founder CEO
30 years in consumer research
COO Kantar Worldpanel
Led global development of Worldpanel Plus & Shoppix
UK commercial director
Led multiple panel builds
Founder - CEO
David Raybould
David Raybould - Founder COO
27 years in media research
Founder & CEO of media research company TRP Research
Led multiple panel launches
Launched Audex media delivery solution
Founder - COO
Sonia Antunes
Sonia Antunes - Founder
25 years in consumer research
MD Portugal Worldpanel
MD Global Operations WP
Led development of global delivery tool Worldpanel
Founder
Luis Simoes
Luis Simoes - Founder
25 years in consumer research
CSO Kantar Worldpanel
CEO Spain WP
Global commercial team WP lead
Led Numerator acquisition
Founder